Introducing the NEW Redken Styling with a brand new look, the latest product innovations, and an exciting partnership with one of music’s rising stars. Redken has reinvented its styling portfolio to encompass eight different categories featuring something for every consumer to achieve the most sought-after styles seen everywhere from the catwalk to the sidewalk. Built upon unparalleled research and innovation, the NEW Redken Styling allows you to “style your story” with the most technologically advanced styling products on the market.
“For me, style is a journey – not a destination. It’s about attitude. It’s about inspiration. It’s about discovering the look I want and going for it, no holds barred. I have a voice. I have a story. And Redken Styling’s going to help me tell it.” -Sky Ferreira: Musician, Model, Redken Styling Muse
Now it is easier than ever to create the look you want. The NEW Redken Styling line not only has sleek new packaging, but also a more intuitive navigation system that is color-coded by end result: Blow Dry, Flex, Hairsprays, Heat Styling, Shine, Smooth, Texture and Volume. We’ve also kept the classification of numbering each product by level of control, which is a combination of all the benefits a product provides: hold, strength, protection, and more.
With style and substance, the NEW Redken Styling is more than just a reinvention. In order to fuel trend setting styles, Redken will continue to launch the latest must-have products. Consequently, Redken will introduce a NEW Blowdry category, which guarantees 2 days of “Pillow Proof” resultsi. Additionally, Redken will launch the highly anticipated New Flex category, which consists of three innovative cream-pastes that provide a range of texture and hold with a flexible finish. Slight texture and easy movement, both key trends on and off the runway this season, have never been so easy to achieve with the NEW Flex collection.
“Right now it is chic and cool to have an ease towards ones hair. Texture and control are important, but it is essential for the hair not to look too contrived. The softness and movement that I am able to maintain with the NEW Flex collection is really brilliant. I can add as much or as little texture as I want, but the finish remains flexible and moveable.” - Guido Palau, Redken Creative Consultant