I've heard it; you think it’s just a gimmick. Just another way for a hairdresser to make a dollar. The ironic thing about this is that ladies who tell me this sit and watch in awe as I grab my scissors, slide them down their hair strands, and literally shave off coats of wax. That’s what your Garnier Fructis and Herbal Essences does.
A big complaint I have with store bought shampoo is that it doesn't work, to put it bluntly. I've seen it strip $100 colour out of a client’s hair, dry a friend’s tresses out so much that her hair felt like straw, and I've seen it coat the hair so heavily of a particular friend of mine that her hair always looked greasy and limp. It’s absolutely crazy that your hair would feel or react this way, especially because of your shampoo. Let’s face it.. we've all been on a college girl’s budget. I know I certainly was and when I was, I could only afford store bought shampoo. I get it.
But for those ladies who spend a good amount on a good haircut, highlight or straightening treatment, the worst thing you can do is use generic shampoo. It’s the equivalent of buying a brand new Diane Von Furstenberg dress and never taking it to get dry-cleaned or hanging it up. Why spend the $300 when you’re going to just ruin it anyway trying to save a penny elsewhere?
The other huge reason that I can’t sign onto store bought shampoo comes down to science. Store bought shampoo is mostly comprised of water and sulfates. While different shampoos use different types of sulfates and some professional shampoos have to use a bit of sulfate (instead of being completely sulfate free) to create that suds effect, it is critically important which sulfate is listed in your ingredients and what that means to you.
Did you know there is a sulfate listed as an ingredient in a lot of generic shampoos that is known to have traces of 1.4 dioxane, an irritant and probable carcinogen? In fact, in California, 1.4 dioxane is classified as a known cancer-causing agent and any product with traces of it needs to be labelled with a warning by law. California seems to be making good on that promise, having sued several companies who weren't properly labelling their products back in 2008. But California is just one state and still, this ingredient hasn't been banned but simply unveiled for consumers to merely see.
This sulfate which contains dioxane- sodium lauryl ether sulfate or sodium laureth sulfate- is an ingredient in shampoos such as Tresemme, Herbal Essences and Pantene Pro-V. And it’s in the top three ingredients in most of these generic shampoos. Am I saying that grocery store brands of shampoo will give you cancer? Definitely not. And do all shampoos have chemicals or ingredients that could affect you? Probably. But the point I'm making is that exposing yourself to something that could hurt your health to any degree is absolutely not worth the few extra dollars saved for anyone. And there is a perfect balance to be achieved. Somewhere between the generic shampoos which do much more harm than good and are full of chemicals and the expensive, organic shampoos at Whole Foods which don’t give the hair any lift or hold, there are some really great options.
Ask our stylists to choose the right shampoo & conditioner for your hair!
Blondes- did you know that the colouring used in Herbal Essences can & will turn your hair green? The only pigmented shampoo you should be using is one specifically formulated for blondes. Blue or purple toning shampoo.